How to Increase of the Speed of your WordPress Powered Website

A slow website is the dirt in your engine that will kill your car. Decreased website speed has a direct correlation with your conversion rate. Ignoring heavy loaded websites at the price of highly complex website designs is the worst mistake that any online entrepreneur can make. The internet was built on the philosophy of simplicity. Regular surfers avoid slow websites like a plague. They want their answers fast and if they don’t get that they will simply walk away. As such,...

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How to create mobile-specific ads through Google Adwords

At the beginning of the year 2013, Google announced to advertisers the world over that their enhanced marketing options would no longer include device specific campaigns. Whether this was a means to increase their revenue or it was a genuine attempt to increase mobile usage awareness, is still the heated topic of debate. All things considered; this bold move left advertisers pretty much stranded.  But Google AdWords subscribers are not shaken off so easily. Check out these few tricks that will...

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6 Different types of Optimization Tools Necessary for Ecommerce Websites

The E-commerce division of websites is an entirely different category altogether. As a result, such sites require different kinds of optimization tools in order to become more accessible especially for their target audience. When it comes to engaging with their audience, e-commerce websites face many challenges. They have to recreate a real time experience for their audience. All the best E-commerce sites use certain types of tools that make it easy for shoppers to shop economically and have a virtual shopping...

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Top Ten CDN Providers for Website Optimization

Website loading speed is the biggest factor that can drop your traffic. You can have the best website filled with relevant content, but if your website is taking time to load, then you have lost more than half of your traffic. Internet surfers are very impatient and even more easily distracted. There are many factors that are responsible for slow website speed. These factors can be: Heavy images and videos Code that has not been optimized Latency Latency is the most common reason for slow...

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WordPress 4.0: Is the new Version all that its perked up to be?

The much awaited WordPress 4.0 named “Benny” is finally midst our company. Its Beta testing had begun during the month of May 2014 and in roughly about three months we finally get to see the real thing. Development of WordPress in the past decade: WordPress entered the World Wide Web as a bubbling blogging platform in the year 2003 and within a decade of its presence, transformed into a complete Content Management System. As a CMS, WordPress has been wildly successful,...

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Top Ten Email Marketing Software Ideal for Your Marketing Needs

Mass tweeting is too generic, and Facebook Campaigns are not fit for professional marketing. As such, Email marketing provides one of the biggest opportunities for website and business owners to ensure customer satisfaction and manage promotional campaigns. With the advent of smartphone culture, the bulk of the internet surfing population is always hooked on to their emails. This is one of the biggest reasons that Email marketing has become a fruitful venture for marketers everywhere. Discount offers, subscription letters, latest...

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Google Analytics + Kissmetrics: The Perfect Combination for Website Optimization

Over the years, website optimization has become a huge concern for website owners. They are always on the lookout for ways to increase their conversion rates. Web analytic tools have become crucial for this process. Anyone who has surfed through the internet for web analytics solutions has heard of Google Analytics and Kissmetrics. Both solutions have different analytic strategies and create very different data for users to utilize. However, neither of them can be discarded when it comes to website optimization. Why...

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Top Ten Website Analytics Tools for Optimizing Websites

Website analytics play a major role in website optimization. The logic is simple, in order to optimize your website correctly you need to figure the areas of the website that are turning users away, this is where website analytic tools come in handy. However, it is important to understand that different analytic tools have different functionalities. It is not about buying the most expensive analytics tool for your optimization needs but about buying the right ones. Some tools are ideal for...

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WordPress v/s Joomla: Who wins in the quest for popularity?

When thinking about content management systems the three names on every user’s lips are WordPress, Joomla and Drupal. All three of them are powerful solutions and to say that any one is better than the other would be a judgment call that most developers are not comfortable with. To be honest, you won’t find any answers if you ask the wrong questions. The question is not which platform is better but which platform is suited to your needs. Both Joomla and WordPress...

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WordPress v/s Drupal: Development Through the Years

WordPress and Drupal are some of the most sought for content management systems in the field of website development. But to pit these content management systems against each other would be the wrong call. Selecting a CMS is not so much about picking the best one but more about picking the right one. In order to pick the right system, you need to first figure out what the requirements of your website are and which CMS is most suitable to fit...

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